Industry Research - Marketing, Specific Companies, My Magazine

In this slideshow presentation I created I spoke about marketing of regional magazines, specific companies and how I will base my magazine in comparison of different regional magazines.

A2 media industry research from jameskay1996

Planning - SWOT Analysis

When it came to deciding on which task I was going to do for my A2 Advanced Portfolio project I was facing difficulty on choosing. I was torn between either regional magazine print task or the short film task. To help settle which one I was going to choose I decided to create a SWOT analysis table.

Strengths	Weaknesses	Opportunities (What opportunities are there for success?)	Threats (What could hinder this unsuccessful?)
Film: I can try new software and tools to create something I am not too familiar with to then improve my skills.	Film: I felt that I would be better suited doing the print task, as I believe my creativity would have caused boundaries on the quality of my work.	Film: Opportunities for me to create a film, which uses many different camera angles, shots, mise en scene and offers a good storyline.	Film: Struggled with finding a genre and what my film would be about, creativity lacked when writing a script.
Print: I’m more skilled in Photoshop and indesign than I am in Final Cut.	Film: I’ve never used a video camera to record film material, I might not know how to use it effectively.	Print: An opportunity to create a good quality regional magazine that uses a running house style, own taken photos and uses effective fonts and colours.	Print: Taking images and editing them in an effective manner.
Film: I can use knowledge from AS about camera shots and angles and apply them to a project.	Print: I may struggle to find effective pictures.	Film: To advance my camera skills and my skills within Final Cut and other editing software.
Print: I’ve not really had that much time using Photoshop and therefore could increase my skills.	Film: I may struggle to find people who will volunteer to be filmed and also good locations and settings to film on.	Print: Learn better camera skills and Photoshop and Indesign skills.

After evaluating this analysis table I decided on taking the print task route. I did feel like I wanted to do the film task to explore a new area but felt that in the this situation where I was going to be marked for it I felt that a print task could showcase my abilities better.