Tuesday 17 December 2013

Planning - Colour Symbolism

The colours which I use within my magazine can have many symbolise many different things therefore it is important i take this into consideration when choosing which colours to use for my magazine.

I found the following article online to help me find out more: http://www.smashingmagazine.com/2010/01/28/color-theory-for-designers-part-1-the-meaning-of-color/ 

Warm Colours

Warm colours include red, orange, and yellow, and variations of those three colours. These are the colours of fire, of fall leaves, and of sunsets and sunrises, and are generally energising, passionate, and positive.
Red and yellow are both primary colours, with orange falling in the middle, which means warm colours are all truly warm and aren’t created by combining a warm colour with a cool colour. Use warm colours in your designs to reflect passion, happiness, enthusiasm, and energy.
Cool Colours
Cool colours include green, blue, and purple, are often more subdued than warm colours. They are the colours of night, of water, of nature, and are usually calming, relaxing, and somewhat reserved.
Blue is the only primary colour within the cool spectrum, which means the other colours are created by combining blue with a warm colour (yellow for green and red for purple). Greens take on some of the attributes of yellow, and purple takes on some of the attributes of red. Use cool colours in your designs to give a sense of calm or professionalism.
Neutral Colours
Neutral colours often serve as the backdrop in design. They’re commonly combined with brighter accent colours. But they can also be used on their own in designs, and can create very sophisticated layouts. The meanings and impressions of neutral colours are much more affected by the colours that surround them than are warm and cool colours.
To Summarise:
  • Red: Passion, Love, Anger
  • Orange: Energy, Happiness, Vitality
  • Yellow: Happiness, Hope, Deceit
  • Green: New Beginnings, Abundance, Nature
  • Blue: Calm, Responsible, Sadness
  • Purple: Creativity, Royalty, Wealth
  • Black: Mystery, Elegance, Evil
  • Gray: Moody, Conservative, Formality
  • White: Purity, Cleanliness, Virtue
  • Brown: Nature, Wholesomeness, Dependability
  • Tan or Beige: Conservative, Piety, Dull
  • Cream or Ivory: Calm, Elegant, Purity


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